What matters in education marketing

Everything you need to be a savvy education marketer.
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Featured

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

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Featured

Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

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Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

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Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

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Education peregrinations

Featured

Why you shouldn’t use rankings

Why you shouldn’t use rankings

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How Aston grew undergraduate recruitment by 23% in two years

How Aston grew undergraduate recruitment by 23% in two years

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Why your alumni newsletter is the worst thing about your alumni strategy

Why your alumni newsletter is the worst thing about your alumni strategy

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Students don’t understand the language we’re using to describe and sell courses.

Students don’t understand the language we’re using to describe and sell courses.

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Greenwich and Kent's “super university” problem isn't the merger — it's the messaging

Greenwich and Kent's “super university” problem isn't the merger — it's the messaging

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The full impact of AI on student search is hidden in most reporting

The full impact of AI on student search is hidden in most reporting

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Newsletter ✏️

Featured

Newsletter #124: Your typical Clearing student is changing; The data you missed in Clearing; The prospective students of LinkedIn

Newsletter #124: Your typical Clearing student is changing; The data you missed in Clearing; The prospective students of LinkedIn

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Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article

Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article

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Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence

Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence

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Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees

Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees

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Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to

Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to

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Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience

Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience

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