What matters in education marketing

Everything you need to be a savvy education marketer.
Delivered weekly.

Featured
Newsletter #193: More students say higher education is value for money; The problem with students basing decisions on employability; Over a third of the public doesn’t rate HE outcomes
Newsletter #193: More students say higher education is value for money; The problem with students basing decisions on employability; Over a third of the public doesn’t rate HE outcomes
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Featured
Newsletter #192: Half of students researching low-tariff universities don’t use social media; 74% of students want their discovery questions answered by humans; The one thing AI can not touch.
Newsletter #192: Half of students researching low-tariff universities don’t use social media; 74% of students want their discovery questions answered by humans; The one thing AI can not touch.
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Newsletter #191: Manchester University wakes up to work experience; Two in five universities consider mergers; Social media posting is down 12% since last year
Newsletter #191: Manchester University wakes up to work experience; Two in five universities consider mergers; Social media posting is down 12% since last year
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Newsletter #190: Why rankings don’t belong on your homepage; How education marketers can build trust with academics; Why students don’t want to be marketers
Newsletter #190: Why rankings don’t belong on your homepage; How education marketers can build trust with academics; Why students don’t want to be marketers
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Education peregrinations

Featured
Why international students are losing faith in university rankings
Why international students are losing faith in university rankings
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Why students are switching majors over AI — and what universities are missing
Why students are switching majors over AI — and what universities are missing
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Why universities should be selling AI as abundance, not anxiety
Why universities should be selling AI as abundance, not anxiety
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Why regional universities are losing out to the Russell Group in AI search
Why regional universities are losing out to the Russell Group in AI search
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What an increase in art & design demand reveals about students' AI thinking
What an increase in art & design demand reveals about students' AI thinking
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How universities should talk to art & design students about AI
How universities should talk to art & design students about AI
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Newsletter

Featured
Newsletter #189: The future of content creation degrees; The benefits of the King’s and Cranfield deal; How not to talk to arts students about AI
Newsletter #189: The future of content creation degrees; The benefits of the King’s and Cranfield deal; How not to talk to arts students about AI
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Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms
Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms
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Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub
Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub
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Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it
Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it
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Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free
Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free
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Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university
Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university
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