What matters in education marketing

Everything you need to be a savvy education marketer.
Delivered fortnightly.

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Newsletter #127: Why you should put more effort into parents comms; How to triple engagement with virtual tours; Google quietly prioritises creators in search

Newsletter #127: Why you should put more effort into parents comms; How to triple engagement with virtual tours; Google quietly prioritises creators in search

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Featured

Newsletter #126: Why most international students don’t use peer-to-peer; LinkedIn’s student audience is misunderstood; Gen AI has minimal impact on students’ study decisions

Newsletter #126: Why most international students don’t use peer-to-peer; LinkedIn’s student audience is misunderstood; Gen AI has minimal impact on students’ study decisions

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Newsletter #125: International students love forums; One insight you missed in Clearing; Peer-to-peer is changing

Newsletter #125: International students love forums; One insight you missed in Clearing; Peer-to-peer is changing

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Newsletter #124: Your typical Clearing student is changing; The data you missed in Clearing; The prospective students of LinkedIn

Newsletter #124: Your typical Clearing student is changing; The data you missed in Clearing; The prospective students of LinkedIn

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Education peregrinations 🤔

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Why you don’t need another content calendar

Why you don’t need another content calendar

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How UK higher ed’s financial crisis is impacting enquiry management

How UK higher ed’s financial crisis is impacting enquiry management

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Why Reddit is the unsung hero of student social media

Why Reddit is the unsung hero of student social media

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How influential are parents on student decisions?

How influential are parents on student decisions?

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Let’s talk about student confidence

Let’s talk about student confidence

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How to focus your higher ed content marketing

How to focus your higher ed content marketing

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Newsletter ✏️

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Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article

Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article

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Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence

Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence

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Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees

Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees

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Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to

Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to

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Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience

Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience

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Newsletter #99: The state of student email; Social media managers aren’t alright; TikTok’s going social

Newsletter #99: The state of student email; Social media managers aren’t alright; TikTok’s going social

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